Know what works, then make more of it
Opens, clicks, conversions - and AI that tests variants for you.
Track every send - and let AI test the variants that win.
Full-funnel metrics
Opens, clicks, and conversions tracked per email, per variant, and per sequence step.
- Per-email and per-sequence metrics
- Conversion tracking, not just opens
- Clear, shareable reporting
AI-generated variants
Test meaningful differences - copy, layout, and CTA - generated for you, then promoted automatically.
- Variants beyond subject lines
- Automatic winner selection
- No manual test setup
A learning loop
What wins feeds back into your brand kit and future designs, so the system gets better with every send.
- Winning patterns reused
- Smarter defaults over time
- Compounding performance
Syncs with the email and marketing tools you already use
How analytics & a/b works
- 1
Send and measure
Opens, clicks, and conversions are tracked per email and per sequence.
- 2
Generate variants
Mailable proposes A/B variants of copy, layout, and CTA - not just subject lines.
- 3
Test automatically
Split traffic, find the winner, and roll it out without manual setup.
- 4
Learn and improve
Winning patterns feed back into your brand kit and future generations.
See it in context
Ship and hope
Before
You send a campaign and have no idea why it did or didn’t work.
With Mailable
You see opens, clicks, and conversions per variant, and know exactly what moved the needle.
The subject-line rut
Before
Your “A/B testing” never gets past two subject lines.
With Mailable
Mailable tests layout, copy, and CTA variants automatically and promotes the winner.
What teams use it for
Campaign optimization
Find the version that converts and roll it out without busywork.
Continuous improvement
Let winning patterns improve every future generation.
Reporting
Show stakeholders what’s working with clear, per-send metrics.
The numbers behind great email
You don't have to take our word for it. Here's what the email-marketing benchmarks say.
Outlook
still renders email with Word’s engine - the #1 reason hand-coded campaigns break.
hours
spent building and QA-ing a single campaign in a drag-and-drop builder - time vibe design gives back.
+24%
typical lift in conversions when subject, layout and CTA are A/B tested, not guessed.
Most teams ship more email, on-brand, in a fraction of the time.
Mailable estimate, based on typical email programs: hours saved per campaign, higher engagement from on-brand design, and revenue recovered by the flows you finally have time to ship. Your mileage depends on volume and what you automate first.
What great email looks like here
The brands that win this space treat email as design - and the benchmarks back it up.
Glossier
E-commerce · lifecycle
DTC brands like Glossier win on lifecycle email - welcome, cart recovery and post-purchase flows that look like the storefront. Automated flows drive the majority of email revenue, and a good cart-recovery sequence wins back roughly one in ten lost carts.
4.1×
more orders from flows
~10.7%
of carts recovered
+24%
lift from A/B testing
The strongest results come from scoped use cases with connected data and clear KPIs, and from keeping humans in the loop on the hard cases. That is exactly the model Mailable is built around.
+24%
typical lift from AI-tested variants
Turn every send into a test, and let your results compound.
Explore more of Mailable
AI email design
Describe it. Mailable designs it. It renders everywhere.
Automated sequences
Describe a flow once. Mailable designs every step.
Landing pages & funnels
Your funnel needs pages. Opt-ins, sales pages, thank-you pages, Mailable makes them easy.
Brand kit
Define your brand once. Every generation respects it.
Languages & locales
Design once. Ship it in every language your audience speaks.
Triggers & webhooks
Signup, purchase, inactivity, a cron, or a webhook, in; the right email, out.
Use your own tools
Push to Mailchimp, Klaviyo, or a newsletter like Beehiiv, or export clean HTML.
Describe it. Ship beautiful email.
Start free, or talk to us about designing email at scale through the editor and the headless API.