Lifecycle email that recovers revenue
Welcome, cart recovery, post-purchase, win-back - describe the flow once and Mailable designs every email, on-brand and built to convert. Plug into Shopify or WooCommerce and let the sequences run.
You know exactly where the day goes
- 1Abandoned carts go cold because the recovery flow never got built
- 2Promo emails eat an afternoon and still look generic
- 3Transactional receipts look nothing like your store
Time bleeds away
Skilled people spend their day on repetitive operations instead of the work only they can do.
Coverage has gaps
Work stops when the team logs off. Nights, weekends, and spikes go uncovered.
Handoffs cause errors
Every manual copy between systems is a chance to introduce a costly mistake.
The numbers behind great email
You don't have to take our word for it. Here's what the email-marketing benchmarks say.
4.6B
email users worldwide by 2026 - still the most universal way to reach a customer.
Outlook
still renders email with Word’s engine - the #1 reason hand-coded campaigns break.
hours
spent building and QA-ing a single campaign in a drag-and-drop builder - time vibe design gives back.
Most teams ship more email, on-brand, in a fraction of the time.
Mailable estimate, based on typical e-commerce & retail email programs: hours saved per campaign, higher engagement from on-brand design, and revenue recovered by the flows you finally have time to ship. Your mileage depends on volume and what you automate first.
What great email looks like here
The brands that win this space treat email as design - and the benchmarks back it up.
Glossier
E-commerce · lifecycle
DTC brands like Glossier win on lifecycle email - welcome, cart recovery and post-purchase flows that look like the storefront. Automated flows drive the majority of email revenue, and a good cart-recovery sequence wins back roughly one in ten lost carts.
4.1×
more orders from flows
~10.7%
of carts recovered
+24%
lift from A/B testing
The strongest results come from scoped use cases with connected data and clear KPIs, and from keeping humans in the loop on the hard cases. That is exactly the model Mailable is built around.
Email e-commerce & retail teams actually send
From one brand kit, everyone ships on-brand email - campaigns, sequences, and the pages behind them.
Lifecycle marketers
workingLaunch full flows from a sentence instead of a week in a builder.
Founders & operators
workingOwn marketing without a designer or an email specialist.
Growth & retention
workingA/B test variants and let the winners compound.
What the team ships
How Mailable fits the e-commerce & retail ecosystem
Your store and ESP run the catalog and the sale. Mailable designs the lifecycle email behind it, triggered by real store events.
Shopify
WooCommerce
KlaviyoMailable is the design layer. Your systems keep the data, the audience, and the send.
How Mailable works in e-commerce & retail
- 1
Describe the send
Say what you need in plain English - a e-commerce & retail email, sequence, or landing page.
- 2
Mailable designs it
On-brand copy, layout, and imagery - rendering perfectly in every inbox.
- 3
Connect your stack
Sync contacts and trigger sends from your CRM, store, or the API.
- 4
Ship & measure
Send, automate, and watch opens, clicks, and conversions.
+24%
typical lift from AI-tested variants
Other industries
Hotels & Hospitality
Guest email a hotel would be proud to send
Sales & Outbound
Outbound that doesn’t look like outbound
SaaS & Startups
Onboarding and lifecycle email that drives activation
Marketing & Growth
Campaigns and funnels, designed from a prompt
Agencies & Freelancers
On-brand email for every client, fast
Creators & Newsletters
Newsletters your audience actually wants to open
Describe it. Ship beautiful email.
Start free, or talk to us about designing email at scale through the editor and the headless API.