Sequences that build themselves
Describe a flow once. Mailable designs every step.
Describe the journey once, onboarding, win-back or nurture, and Mailable builds every step, the timing, and the branches.
Flow from a sentence
Describe the journey and Mailable lays out every email plus the delays and triggers between them.
- Every step designed in one pass
- Sensible timing proposed for you
- Consistent narrative across emails
Triggers that fit your stack
Start a sequence on signup, purchase, inactivity, or any event - from your tools or the headless API.
- Event, time, and behavior triggers
- Branch on opens, clicks, and actions
- Fire from code or your ESP
On-brand, end to end
Brand kit and voice carry across every message, so a ten-email flow reads like one coherent story.
- Brand applied to the whole flow
- Edit one step or the whole sequence
- Reuse flows as templates
Syncs with the email and marketing tools you already use
How automated sequences works
- 1
Describe the journey
“5-email welcome flow for new trial users, nudging toward activation.”
- 2
Mailable drafts the flow
Every email is designed, with timing and triggers proposed for each step.
- 3
Tune the cadence
Adjust delays, branches, and copy. Brand stays consistent across steps.
- 4
Automate the send
Trigger on signup, purchase, or any event from your stack or the API.
See it in context
The single welcome email
Before
New users get one welcome email because building a full sequence is too much work.
With Mailable
You describe a 5-step activation flow and Mailable designs every email and the timing in one pass.
Abandoned cart
Before
Carts go cold because nobody has time to build and maintain a recovery flow.
With Mailable
A three-email win-back sequence is generated, branded, and triggered on cart abandonment automatically.
What teams use it for
Onboarding & activation
Guide new users to value with a flow that adapts to where they get stuck.
Win-back & retention
Re-engage cold users and recover abandoned carts on autopilot.
Nurture & drip
Long-running educational sequences that stay on-brand from first touch to last.
The numbers behind great email
You don't have to take our word for it. Here's what the email-marketing benchmarks say.
hours
spent building and QA-ing a single campaign in a drag-and-drop builder - time vibe design gives back.
+24%
typical lift in conversions when subject, layout and CTA are A/B tested, not guessed.
$36
returned for every $1 spent on email - the highest ROI of any marketing channel.
Most teams ship more email, on-brand, in a fraction of the time.
Mailable estimate, based on typical email programs: hours saved per campaign, higher engagement from on-brand design, and revenue recovered by the flows you finally have time to ship. Your mileage depends on volume and what you automate first.
What great email looks like here
The brands that win this space treat email as design - and the benchmarks back it up.
Glossier
E-commerce · lifecycle
DTC brands like Glossier win on lifecycle email - welcome, cart recovery and post-purchase flows that look like the storefront. Automated flows drive the majority of email revenue, and a good cart-recovery sequence wins back roughly one in ten lost carts.
4.1×
more orders from flows
~10.7%
of carts recovered
+24%
lift from A/B testing
The strongest results come from scoped use cases with connected data and clear KPIs, and from keeping humans in the loop on the hard cases. That is exactly the model Mailable is built around.
10×
faster to ship a full lifecycle sequence
Launch complete lifecycle flows in an afternoon instead of a sprint.
Explore more of Mailable
AI email design
Describe it. Mailable designs it. It renders everywhere.
Landing pages & funnels
Your funnel needs pages. Opt-ins, sales pages, thank-you pages, Mailable makes them easy.
Brand kit
Define your brand once. Every generation respects it.
Analytics & A/B
Opens, clicks, conversions - and AI that tests variants for you.
Languages & locales
Design once. Ship it in every language your audience speaks.
Triggers & webhooks
Signup, purchase, inactivity, a cron, or a webhook, in; the right email, out.
Use your own tools
Push to Mailchimp, Klaviyo, or a newsletter like Beehiiv, or export clean HTML.
Describe it. Ship beautiful email.
Start free, or talk to us about designing email at scale through the editor and the headless API.