Fire a send on any event
Signup, purchase, inactivity, a cron, or a webhook, in; the right email, out.
Describe the journey once, onboarding, win-back or nurture, and Mailable builds every step, the timing, and the branches.
Triggers for any event
Signup, purchase, inactivity, a schedule, or a custom event, all can fire a send.
- Event, time, and behavior triggers
- Per-recipient personalization
- Start a campaign or a sequence
Inbound webhooks
Point any webhook at Mailable and map it to a send. No middleware required.
- Standard webhook endpoints
- Payload merges into the email
- Works with Zapier, Make, n8n
Reliable delivery
Retries, idempotency, and logging so the right email goes out once, every time.
- Idempotent sends
- Automatic retries
- Full event log
Syncs with the email and marketing tools you already use
How triggers & webhooks works
- 1
Send an event
Post a webhook or fire an event from your app, store, or CRM.
- 2
Match a trigger
Map the event to a campaign or a step in a sequence.
- 3
Mailable sends it
The on-brand email goes out instantly, personalized from the payload.
- 4
Branch and track
Branch on behavior and watch results stream in.
See it in context
The glue-code pipeline
Before
Every event-driven email is a custom script, a queue, and a template that drifts off-brand.
With Mailable
Webhook in, on-brand email out. No glue code, no babysitting.
Real-time receipts
Before
Order confirmations are plain-text afterthoughts from a different system.
With Mailable
A purchase event triggers a branded receipt in seconds.
What teams use it for
Event-driven email
Signups, purchases, and actions trigger the right send.
Inbound webhooks
Any tool that can POST can drive a Mailable send.
Scheduled sends
Cron-style triggers for digests and reminders.
The numbers behind great email
You don't have to take our word for it. Here's what the email-marketing benchmarks say.
50%+
of email opens happen on mobile, so a design has to render perfectly on a phone.
63%
higher open rates for welcome emails than regular sends - first impressions matter most.
760%
more revenue from segmented, personalized campaigns versus one-size-fits-all blasts.
Most teams ship more email, on-brand, in a fraction of the time.
Mailable estimate, based on typical email programs: hours saved per campaign, higher engagement from on-brand design, and revenue recovered by the flows you finally have time to ship. Your mileage depends on volume and what you automate first.
What great email looks like here
The brands that win this space treat email as design - and the benchmarks back it up.
Duolingo
SaaS · lifecycle
Product-led companies like Duolingo run onboarding, activation and re-engagement as designed, triggered email - often straight from the product via API. Lifecycle automation outperforms one-off campaigns many times over.
4.1×
more orders from automated flows
63%
higher opens on welcome email
API
triggered from your product
The strongest results come from scoped use cases with connected data and clear KPIs, and from keeping humans in the loop on the hard cases. That is exactly the model Mailable is built around.
webhook
in, on-brand email out
Send the right email the instant something happens, automatically.
Explore more of Mailable
AI email design
Describe it. Mailable designs it. It renders everywhere.
Automated sequences
Describe a flow once. Mailable designs every step.
Landing pages & funnels
Your funnel needs pages. Opt-ins, sales pages, thank-you pages, Mailable makes them easy.
Brand kit
Define your brand once. Every generation respects it.
Analytics & A/B
Opens, clicks, conversions - and AI that tests variants for you.
Languages & locales
Design once. Ship it in every language your audience speaks.
Use your own tools
Push to Mailchimp, Klaviyo, or a newsletter like Beehiiv, or export clean HTML.
Describe it. Ship beautiful email.
Start free, or talk to us about designing email at scale through the editor and the headless API.