Headless API · email playbookWelcome and first-purchase sequences
A welcome and first-purchase sequences playbook for E-commerce & Retail, built headless api. Starting from a shopper subscribes or makes a first purchase, Mailable designs every on-brand email in the flow and ships it through your store (shopify / woo) and the tools you already use - inbox-ready in every client.
Headless APIBuild mode: Built via the headless API + MCPTrigger
A shopper subscribes or makes a first purchase
E-commerce & Retail
Design engine
Mailable
prompt → on-brand email
Brand kit
colors · fonts · voice
Who runs it
Build mode
Built via the headless API + MCP
Lifecycle marketers
team
Founders & operators
team
Growth & retention
team
Integrations
Synced via API & MCP
Sends to
Your store (Shopify / Woo)
ESP
Customer data
How the flow works
Trigger: A shopper subscribes or makes a first purchase
- 1
Mailable designs a welcome email with your bestsellers and a first-order nudge
- 2
A short follow-up sequence introduces the brand and social proof
- 3
Everything is pulled on-brand from your store and brand kit
- 4
Synced to Shopify or WooCommerce and your ESP
Who runs it
- Lifecycle marketers
- Founders & operators
- Growth & retention
Integrations
Synced from your stack; designs stay on-brand by default.
Build mode & destinations
Built via the headless API + MCP
Your store (Shopify / Woo)
ESP
Customer data
What keeps it on-brand & on-track
- Product and price pulled live from the catalog
- Brand kit applied to every send
- Mobile-first, since most opens are on a phone
Headless API
Your product or an LLM agent calls the Mailable API (or MCP server) to design and send this flow programmatically - on-brand, inbox-ready HTML, no browser required.
More E-commerce & Retail playbooks
Describe it. Ship beautiful email.
Start free, or talk to us about designing email at scale through the editor and the headless API.