Headless API · email playbookAbandoned-cart and browse-abandonment recovery
A abandoned-cart and browse-abandonment recovery playbook for E-commerce & Retail, built headless api. Starting from a cart or checkout is abandoned, Mailable designs every on-brand email in the flow and ships it through your store and the tools you already use - inbox-ready in every client.
Headless APIBuild mode: Built via the headless API + MCPTrigger
A cart or checkout is abandoned
E-commerce & Retail
Design engine
Mailable
prompt → on-brand email
Brand kit
colors · fonts · voice
Who runs it
Build mode
Built via the headless API + MCP
Lifecycle marketers
team
Founders & operators
team
Growth & retention
team
Integrations
Synced via API & MCP
Sends to
Your store
ESP
Analytics
How the flow works
Trigger: A cart or checkout is abandoned
- 1
Mailable designs a timely recovery email showing the exact items
- 2
A two-to-three step sequence escalates with urgency and an incentive
- 3
It stops the moment the order completes
- 4
AI generates variants so you can A/B the winner
Who runs it
- Lifecycle marketers
- Founders & operators
- Growth & retention
Integrations
Synced from your stack; designs stay on-brand by default.
Build mode & destinations
Built via the headless API + MCP
Your store
ESP
Analytics
What keeps it on-brand & on-track
- Recovers roughly one in ten abandoned carts
- Designed to convert, not just remind
- Variants tested automatically
Headless API
Your product or an LLM agent calls the Mailable API (or MCP server) to design and send this flow programmatically - on-brand, inbox-ready HTML, no browser required.
More E-commerce & Retail playbooks
Describe it. Ship beautiful email.
Start free, or talk to us about designing email at scale through the editor and the headless API.