In the editor · email playbookAbandoned-cart and browse-abandonment recovery
A abandoned-cart and browse-abandonment recovery playbook for E-commerce & Retail, built in the editor. Starting from a cart or checkout is abandoned, Mailable designs every on-brand email in the flow and ships it through your store and the tools you already use - inbox-ready in every client.
In the editorBuild mode: Designed in the Mailable editorTrigger
A cart or checkout is abandoned
E-commerce & Retail
Design engine
Mailable
prompt → on-brand email
Brand kit
colors · fonts · voice
Who runs it
Build mode
Designed in the Mailable editor
Lifecycle marketers
team
Founders & operators
team
Growth & retention
team
Integrations
Synced via API & MCP
Sends to
Your store
ESP
Analytics
How the flow works
Trigger: A cart or checkout is abandoned
- 1
Mailable designs a timely recovery email showing the exact items
- 2
A two-to-three step sequence escalates with urgency and an incentive
- 3
It stops the moment the order completes
- 4
AI generates variants so you can A/B the winner
Who runs it
- Lifecycle marketers
- Founders & operators
- Growth & retention
Integrations
Synced from your stack; designs stay on-brand by default.
Build mode & destinations
Designed in the Mailable editor
Your store
ESP
Analytics
What keeps it on-brand & on-track
- Recovers roughly one in ten abandoned carts
- Designed to convert, not just remind
- Variants tested automatically
In the editor
A marketer describes the flow in plain English, then refines by chatting or nudging blocks. Brand kit keeps every email on-brand. No code, no waiting on a designer.
More E-commerce & Retail playbooks
Describe it. Ship beautiful email.
Start free, or talk to us about designing email at scale through the editor and the headless API.